Privacy policy

Mail-order sales ("the Service") on Forbes Store ("this Website") are managed, operated, and provided by BBF Co., Ltd. ("the Company"). In operating the Service and conducting our business, the Company recognizes that complying with laws and regulations regarding personal information protection and ensuring proper collection, use, and management are of paramount importance to allow users to utilize the Service with peace of mind.

The Company hereby sets forth its privacy policy ("this Privacy Policy") regarding the guidelines under which personal information is used and managed.

1. Personal Information

In this Privacy Policy, "Personal Information" refers to "personal information" as defined in the Act on the Protection of Personal Information (hereinafter referred to as the "APPI"), and means attribute information that can identify a specific individual through one or a combination of the following: name, gender, date of birth, member ID, password, email address, address, telephone number, company name, department name, job title, occupation, credit card information, purchase history, and other contact details or information regarding product purchases.

2. Use of Personal Information

The Company will appropriately protect personal information and, except as permitted by the APPI and other applicable laws and regulations, will not disclose or provide personal information to any third party in a personally identifiable state without prior consent.

The Company may appropriately use personal information for the purposes set forth in Section 3 ("Purposes of Use of Personal Information") below. Furthermore, solely within the scope necessary to fulfill the purposes set forth in Section 3 below, the Company may entrust personal information in its custody to contractors in accordance with the APPI and other applicable laws for the purpose of operating this Website and promoting services to users. In such cases, the Company shall select appropriate contractors in compliance with laws and regulations, and manage and supervise such contractors.

3. Purposes of Use of Personal Information

  • Use Related to Sales of Services and Products

    • Management of registered members and users for identity verification, administration, and notification purposes

    • Product packaging and shipping operations (including operations entrusted to packaging/shipping partners)

    • Notification of necessary operational matters (including via email)

    • Management of purchase and billing information, invoicing, or processing returns, exchanges, and refunds related to purchases

    • Handling inquiries and providing after-sales support

    • Disclosure based on laws and regulations, or the exercise of rights and fulfillment of obligations based on contracts

  • Use Related to Advertising and Promotion

    • Advertising, publicity, and sales promotion activities (including via email) related to product sales, campaigns, surveys, and sales events

    • Issuance and transmission of email newsletters related to product sales and promotions

  • Use for Development of Services and Initiatives

    • Service improvements, research and analysis of marketing data, and development of new services

4. Entrustment of Personal Information

In providing the services of this Website to users, the handling of personal information, in whole or in part, may be entrusted to third parties for the purposes stated above. In such cases, the Company will select contractors that satisfy sufficient personal information protection standards and execute agreements regarding personal information protection prior to outsourcing.

5. Joint Use of Personal Information

The Company jointly uses personal information as follows:

  • Joint User: Linkties Co., Ltd.

  • Items of Jointly Used Personal Information: Same as specified in "1. Personal Information"

  • Purposes of Use: Same as specified in "3. Purposes of Use of Personal Information"

  • Entity Responsible for Management: Personal Information Protection Manager, BBF Co., Ltd.

  • Method of Acquisition: Information registered on this Website directly by users

6. Management of Personal Information

The Company appoints a Personal Information Protection Manager in the department responsible for managing personal information, enforces appropriate management, and actively promotes initiatives regarding personal information protection.

7. Disclosure, etc. of Personal Information

  • When a user requests notification of the purpose of use, disclosure, correction, addition, deletion, suspension of use, erasure, or suspension of third-party provision regarding personal information subject to disclosure, the Company will respond in good faith in accordance with laws and regulations. However, if disclosure falls under any of the following, all or part of the information may not be disclosed (in which case the user will be notified without delay):

    • If there is a risk of harming the life, body, property, or other rights and interests of the individual or a third party

    • If there is a risk of significantly hindering the proper execution of the Company's business

    • If it would violate other laws and regulations

  • Documents verifying the identity of the individual or their legal representative are required for procedures related to complaints, consultations, or requests for disclosure, etc.

  • A prescribed fee will be charged for requests regarding notification of the purpose of use or disclosure of personal information.

8. Personal Information Protection Manager & Contact Desk

BBF Co., Ltd. Personal Information Protection Manager

E-mail: privacy@bb-f.jp

9. Personal Information Handling Entity

BBF Co., Ltd. 7F Uchisaiwaicho Tokyu Building, 1-3-2 Uchisaiwaicho, Chiyoda-ku, Tokyo 100-0011, Japan

Representative Director: Atsushi Tamura

10. Disclosure, Correction, Suspension of Use, Erasure, etc.

The Company confirms that users have the right to request disclosure, correction, addition, deletion, suspension of use, erasure, suspension of third-party provision, and notification of the purpose of use regarding their personal information in accordance with the APPI and other laws. Upon receiving such requests, the Company will respond promptly according to its internal Personal Information Handling Regulations.

11. Cookies

  • This Website uses a technology called "Cookies," which temporarily stores specific data on the user's communication device to identify the user upon connection.

  • This Website provides services under the assumption that Cookies are enabled. If you disable Cookies, certain services on this Website may become unavailable. Cookie settings can be managed via your browser.

12. Third-Party Links and Partner Information

The Company assumes no responsibility or liability for personal information collected independently by business partners or third-party websites accessible through links on this Website. Please review the privacy terms of each respective third-party site.

13. Updates to the Privacy Policy

The Company may revise this Privacy Policy as necessary or due to legal amendments. Revisions will be posted on this Website and become effective immediately upon posting.

Supplementary Provisions

This Privacy Policy applies to all members starting December 20, 2025. Revised: December 20, 2025